The global cosmetics industry has changed dramatically in the last decade thanks to the rise of social media and the demand for online beauty retailers. Consumers are buying beauty online at a rapid pace, with an annual sales growth of 11.5% in the US alone. On and offline, skincare remains the top beauty category globally, with a 36.4% market share, while China dominates the entire beauty eCommerce market, taking in an 18.1% share of all online cosmetics sales worldwide.

As the international cosmetics opportunity continues to outstrip domestic demand, selling online in international markets has never been more attractive. However, selling beauty online is not the same as selling apparel, so retailers need to consider issues such as the threat of counterfeits and the need to protect the brand experience across borders. The emergence of the cross-border, direct-to consumer model has addressed many of these challenges, allowing brands to guarantee the integrity and quality of the brand experience.

The opportunity to sell to a global audience has never been greater.

In our cosmetics whitepaper we explore:

  • The global cosmetics eCommerce opportunity and the growth in key markets
  • The online beauty shopper‘s habits
  • How social media, particularly YouTube, is driving eCommerce sales
  • The king of beauty eCommerce: China 
  • The smartphone as a beauty tool
  • Cross-border cosmetics including logistics management, distribution, returns, packaging and environmental concerns
  • Counterfeit cosmetics and the impact on brand reputation

You can read about the global cosmetics eCommerce opportunity in our latest free whitepaper, Selling Beauty: A Retailer’s Guide To Navigating Cosmetics eCommerce


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