On 26-27 October, eShopWorld attended the Ecommerce Expo at the Olympia London.

This event is one of the biggest of its kind in Europe – a gathering of decision markers and experts in advertising and marketing technology, and the world of eCommerce.

The venue was a bustling hive of activity on both days of the event, with long lines to enter the venue. There were a wide variety of exhibitors, covering the eCommerce value chain – Magento, Shopify Plus, Lead Forensics, Checkout.com, IBM, Trustpilot, Feefo, Avalara and Bronto all had a presence on the floor.

Inside the Olympia there were 5 ‘theatres’ associated with the eCommerce Expo, covering topics such as Cross border, Omnichannel, Delivery & Logistics, and Customer and Personalisation. Sister events Adtech and Technology for Marketing were also held during Ecommerce Expo so there were another 3 or 4 theatres dedicated to other topics such as Content Marketing and Experience, Data and Insights, Customer Engagement, and Multichannel Marketing.

Doing business across the pond: USA

  • James Storie-Pugh, Director – Pivot International
  • Lauren Cecchi, CEO & Creative Director – Lauren Ceccchi
  • Sacha Wilson, Director, Tax Technology Solutions EMEA – Avalara

The online B2B opportunity

  • Nikhil Amin, Head of UK Marketplace – Amazon Business

There is no good customer experience without a compelling product experience

  • James Barlow, UK & IRL Regional Manager – Akeneo

Localizing your checkout to capitalize on cross-border e-commerce

  • Luke Flomo, Head of eCommerce – Trustly

The standout session we attended was at the very end of the event in the Keynote theatre and was a presentation of research findings:

How is the online market performing in a tough year for retail?

  • Matthew Walsh, Director of Data and Retail IMRG

Some of the key findings in this session were:

  • 3 clicks converts the best
  • Ensure there is no option to return to a shopping page
  • Product pictures are better than words
  • Next day delivery is necessary
  • Consistent summary box on right side of checkout


Other key learnings from the event were:

  • Pureplays have higher rates of returns than multi-channel merchants
  • Apparel has the highest rate of return
  • Free returns are better


Did you attend Ecommerce Expo? Let us know in the comments on LinkedIn and share your experience.