Retail industry leaders and experts from around the world were asked to submit nominees, prompted by the question, “Who is driving the successful growth of global eCommerce today?” The finalists were all nominated by multiple submitters and were judged according to criteria such as success in global selling, cross-border retail innovation, and influence in driving or shaping global eCommerce solutions.
The result is a list that honors senior executives from brands or retailers that are providing a seamless localized shopping experience to customers the world over.
The wide range of both new and more established brands shows that, as Deborah Weinswig, CEO and Founder of Coresight Research said, “It’s not age: it’s a mindset.”
Andrea Cappi, Group Global Digital Business Director Max Mara Group
Creating a seamless shopping experience
The brands and retailers represented on the list have committed to providing their customers around the world with the best eCommerce experience by incorporating a wide range of innovative solutions across products, technologies, payments, logistics, and services. Cynthia Hollen, eShopWorld US President said:
Retailers must remove the friction consumers face at each step of the journey and provide a consistent brand experience, no matter where customers live.
Below are a few examples of the companies who are showing the world how to do cross border eCommerce right:
Nike: Nike is the global leader in providing a seamless shopping experience. Nike’s reach gives it a presence in over 190 countries, connecting with hundreds of millions of athletes. Mobile in particular has permitted the brand to scale all over the world while still remaining true to its cofounder’s vision of creating personal connections.
The RealReal: The RealReal has upended the linear economy of make-use-dispose into a circular one, encouraging use of quality items for as long as possible between different owners and contributing to an overall more sustainable fashion economy.
Gucci: While many international luxury retailers are struggling to keep up in today’s digital-first world, Gucci has emerged as a leader in the space by embracing technology and replicating their luxurious in-store experience online with visually rich and interactive websites.
Ulta Beauty: Ulta Beauty’s mobile app “complements and enriches” the in-store experience by including features like GlamLab, which permits guests (Ulta’s preferred term for its customers) to try on any product virtually.
Inditex: Zara is expanding online sales in 106 new regions around the world (most new markets are in Africa, the Caribbean, and Indonesia) while aiming to ensure all Inditex brands are available globally by 2020. In several markets, shoppers also have the option to purchase goods online and pick them up in-store.
Fast Retailing/Uniqlo: Fast Retailing is spending nearly $1 billion to automate their warehouses around the world by 2021 to address labor shortages, reduce storage costs, and deliver products to customers more quickly. They are also investing heavily in e-commerce, not only to be everywhere at any time to customers anywhere in the world, but also because they recognize the value of customer data.
Here is the full list of Top 25 Global eCommerce Power Players:
- Adam Sussman, VP/GM Nike Direct Digital & Geographies, Nike
- Marc Lore, President and CEO, Walmart eCommerce U.S.; Jet.com Founder & CEO
- Andrea Cappi, Group Global Digital Business Director, Max Mara
- Mary Beth Laughton, EVP, Omni Retail, Sephora
- Andrew Robb, COO, Farfetch
- Julie Wainwright, CEO/Founder, The RealReal
- Torbjörn Lööf, CEO, IKEA
- Matt Carey, EVP and Chief Information Officer, The Home Depot
- Nicolas Oudinot, Chief Digital & Innovation Officer, Gucci
- Loren Simon, VP of Digital and Performance, Everlane
- John Galantic, President and COO, CHANEL Inc., and Gregory Baratte, Global Head, CHANEL.com
- Yael Cosset, SVP & CIO, The Kroger Co
- Diane Randolph, Chief Information Officer, Ulta Beauty
- Scott Johnson, Head of eCommerce/Digital Technology, Harrods
- Abel Lopez Cernadas, Import, Export and Transport Director, Inditex
- Jane Lu, Founder & CEO, Showpo
- Kentaro Tanoue, VP, Digital Innovation, Fast Retailing/UNIQLO
- Steph Korey, Co-founder & CEO, Away
- Sid Jatia, VP, Head of Global eCommerce and Digital, Under Armour Inc
- Stefano Valente, Global VP of Retail, Burberry
- Andrea Trocino, Chief Product Officer, ASOS PLC Holdings
- Rami Atallah, Co-founder & CEO, SSENSE
- Julie Averill, EVP & CTO, Lululemon Athletica
- Andrea Dorigo, SVP/GM Global Retail, Estée Lauder
- Lubomira Rochet, EVP, Chief Digital Officer, L’Oréal