There’s a certain percentage of people who drop off at every stage of the customer funnel: some after a quick look at the homepage, some after browsing a few products, and some after making it all the way to checkout before changing their minds. Understanding the behaviors and factors that contribute to why some users convert, and others don’t is a key to boost conversion rates. How can you convince these people to stay on your website?

IMRG’s Strategy and Insight Director, Andy Mulcahy, sat down with industry experts to discuss the customer funnel:

Ben Foulkes, Director of Business Development, Conversant

– David Power, Chief Solutions Officer, eShopWorld

– Justin Barrett, Senior Director, EMEA Operations, Brightcove


Listen to the podcast below and learn how you can convince your website visitors to walk through every stage of the customer funnel: