Insights into the growth of Indian e-commerce covering payment methods, target audiences, marketing, social media, economy and logistics
India is home to 1.32 billion people with a total GDP of US$8.6 trillion and is ranked as the 3rd richest country, according to the World Bank GDP per capita rankings. India’s GDP per capita is currently US$2,142 and expected to reach US$3,554 by 2025.
Total Indian eCommerce revenue across all product categories is US$46 billion, and is expected to grow to US$79 billionby 2025. Electronics & Media is currently the leading product category in India, accounting for US$14 billion market share, followed by Fashion, which generates US$13 billion in sales.
By 2025, Electronics & Media will still be the most purchased online category, with an estimated value of US$25 billion, and second favorite, Fashion, will have an expected worth of US$23 billion.
In 2018, India was ranked 44th in the World Bank Logistics ranking.
Preferred Online Payments
Cards are a popular form of payment method in India although e-wallets are becoming more popular and are predicted to increase from 26% to 33% share by 2025, due in part to a governmental push toward a digital economy.
Where does India buy from?
Internet and Device Usage
For more market insights, check out the eShopWorld series of blogs covering a range of emerging eCommerce markets. For a more in-depth look at the India E-commerce market and the opportunities available to cross-border e-commerce brands, download Insight into India here: