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New York Fashion Week: Men’s might be over for 2017, but this year’s runway showed us where menswear is heading and the trends retailers need to look out for. Here’s our roundup of the best looks and news from #NYFWM

The fifth season of New York Fashion Week: Men’s began on July 10 and finished up on Friday, and from the feedback on social media, it looks like it was an unmissable event. Organized by the Council of Fashion Designers of America (C.F.D.A.), the four-day event is a prime opportunity for designers and brands to show off their Spring 2018 collections.

Jim Moore, the creative director of GQ magazine, told the New York Times:

“New York men’s week is more important than ever, now that it’s more established”

#NYFWM is particularly important for retailers looking for the next season’s big trends, and is known for showcasing alternative brands as well as luxury names, unlike the sophisticated shows of Milan and Paris.

Bergdorf Goodman’s men’s director, Bruce Pask, told the New York Times that next season will be all about easy sportswear. He said:

“The casual lifestyle and the clothing that goes along with that is an American creation…We’re looking at clothing that is bigger, a bit more fluid”

Speaking to The Wall Street Journal earlier this month, Will Welch, the editor of the quarterly magazine GQ Style, said men are entering a phase where they don’t want to be considered on-trend:

“There was a time when guys didn’t really want to talk about their clothes and then we got way past that… [today’s] guy … already knows a lot about fashion and has a pretty dialed-in personal style”

Josh Peskowitz, co-founder of Magasin, an eclectic menswear boutique agreed. He said post-trend men are consumers who “cares how their clothes are made and the meaning behind these clothes”.

So was this reflected in the catwalks of #NYFWM? Take a look at some of the best tweets and Instagram photos from the week:

CATWALK @grungygentleman

A post shared by Luke Hogan (@hashtaghogan) on

[NEW YORK FASHION WEEK MENS //SS18] #nyc #nyfwmens #nyfw2017 #timberland #timberlandboots #grungygentleman #nycphotographer

A post shared by K A D U G I A C O M I N I (@kgiacomini) on

It’s clear from these photos that #NYFWM was an eccentric event and no two brands had the same style. With that said, there were a few themes in the outfits on the runway this year, including:

  • shorts
  • rainwear
  • bold colours like pink and red
  • muted tones like beige and grey blue
  • easy sportswear
  • loose fitting tops and pants

Dedicated men’s fashion weeks like this one are transforming the landscape of men’s fashion, signalling the menswear fashion revolution is here.

To learn more about the global growth of menswear, download our free menswear whitepaper here:


eShopWorld Insight:

Men’s fashion has been around for a long time; it’s anything but new. What is new is the online menswear movement. In the early 2010s, the internet spawned a new generation of fashion-conscious men, consequently sparking a huge change in the industry. Retailers looking to expand their business should consider the growing global menswear opportunity and how they can capitalize on the gaps within the market.