Insights into the growth of Saudi Arabia ecommerce profiling payment methods, target audiences, marketing, social media, economy and logistics

Economy

The World Bank ranks Saudi Arabia 25th in the richest countries by purchasing power. Home to 34.27 million people with a total GDP of US$792 billion, GDP per capita is currently US$20,741  and expected to reach US$23,332 by 2025.

Digital User Insights

There are currently 28.4 million ecommerce users in Saudi Arabia, projected to reach 34.5 million by 2025. The average user spends US$248 online, which will reach US$252 by 2025.

saudi arabia e-commerce

The largest age group of ecommerce users are the 45-54 year old group at 31%, followed closely by the 35-44 year old age group at 28%.

saudi arabia e-commerce

Product Categories

Total ecommerce revenue across all product categories is US$7 billion, expected to reach US$8.6 billion by 2025. Fashion is currently the leading product category, accounting for US$2.28 billion market share.  Electronics and Media is the second largest product category, generating US$2.24 billion.

By 2025, Electronics and Media will be the leading product category, valued at US$2.8 billion. Fashion will be the second leading product category and should reach US$2.7 billion.

saudi arabia e-commerce

Logistics

Saudi Arabia is ranked 52nd in the World Bank Logistics ranking, however this ranking includes rural areas that are not densely populated. Saudi Arabia is 83% urbanized and so international retailers should look to the cities, where state of the art logistics makes cross border trade easy.

Preferred Online Payments

64% of online shoppers have made online payments in Saudi Arabia using Cash on Delivery, with 46% making payments using credit cards. Debit Cards, Gift Cards and Digital Payment Systems are also used as alternate payment types online.

saudi arabia e-commerce

Where does Saudi Arabia buy from?

Saudi Arabia primarily imports from China (US$26.5 billion), United Arab Emirates (US$17.9 billion), United States (US$13.4 billion), Germany (US$7.08 billion), and Japan ($6.55 billion).

saudi arabia e-commerce

Internet and Device Usage

Internet penetration in Saudi Arabia is currently at 90%, and should reach 95.9% by 2024. Smartphone penetration is 31.88 million and is projected to grow to 36.17 million by 2025.

66% of online shoppers used a mobile device to make their most recent purchase, with 44% using a desktop/laptop.

saudi arabia e-commerce

Marketing

Marketing spend in Saudi Arabia has grown slowly since 2010, current spend is 1.1 billion USD. Newspapers leads the charge accounting for just under 700 million USD of the market spend. Radio accounts for the second largest market spend, growing faster than any other market segment, at 231 million USD.

saudi arabia e-commerce

Social Media

Saudi Arabia’s Social Media usage has grown consistently in recent years, with further growth projected by 2025. User penetration is currently at almost 35%, and popular networks include Whatsapp, Facebook, Twitter, Instagram and GooglePlus.

saudi arabia e-commerce

For more market insights, check out the eShopWorld series of blogs covering a range of emerging eCommerce markets. 

*Insights derived from eShopWorld data, Statista, WorldBank, OECD and other industry sources.

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