Insights into the growth of Thai eCommerce


Thailand is home to 68.86 million people with a total GDP of 407.03 billion USD and GDP per capita of 6,633 USD, which is expected to reach 7,485 USD by 2022.

Digital User Insights

There are currently 12.48 million online shoppers in Thailand, who spend $283.95 USD online annually. Four years from now, an expected 14.51 million online shoppers will spend approximately $401.73 USD.

Thailand  Online

Internet usage

On average, Thai online users spend 4.14 hours a day on mobile and 4.35 hours on desktop.

Product Categories

Total Thai eCommerce revenue across all product categories is 3.54 billion USD, and is expected to grow to 5.83 billion USD by 2022. Electronics & Media is currently the leading product category in Thailand, accounting for 1.41 billion USD market share, followed by Fashion, which generates 703.5 million USD in sales.

By 2022, Electronics & Media will still be the most purchased online category, with an estimated value of 1.87 billion USD, and second favorite, Fashion will have an expected worth of 1.51 billion USD.

Thailand  Revenue


In 2016, Thailand was ranked 45th in the World Bank Logistics ranking.

Preferred Online Payments

66% of Thai shoppers like to pay via mobile when shopping online.

Thailand  Payments

Where does Thailand buy from?

China supplies Thailand with $41.9 billion USD in imports – ranging from gold to petroleum. Thailand’s other key import partners are Japan ($29.3 billion), the United States ($11.6 billion), Malaysia ($11 billion) and South Korea ($7.03 billion).

Thailand  Imports

Internet and Device Usage

Internet penetration in Thailand is currently 59.8%, and should reach 70% by 2022. Smartphone penetration is much less (37.1%), but is projected to grow to 42.8% in the next four years.

81% of online shoppers in the Asia Pacific region buy via desktop, compared to smartphone (52%) and tablet (35%) shoppers.

Thailand  Devices


In 2018, an estimated 19.8% of Thai ad spend will spent on digital advertising.

Thailand  Ad Spend

Social Media

50.99% of people in Thailand are active social network users, thanks to Facebook, YouTube and LINE which are the leading social networks.

Thailand  Social

For more market insights, check out the eShopWorld series of blogs covering a range of emerging eCommerce markets.

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