Black Friday becomes main Canadian shopping holiday
While Black Friday began as a very American shopping experience, it appears the event has finally taken hold in Canada, overtaking Boxing Day as the main shopping day of the calendar.
The Retail Council of Canada’s holiday shopping survey recently uncovered that 43% of Canadian consumers were planning to shop on Black Friday, compared to 34% who were planning to shop on Boxing Day.
Additionally, Canadians are planning to spend more on Black Friday. Shoppers intend to spend 38% of their holiday budget on the November shopping event, whereas Boxing Day shoppers plan to spend just 30%. Canadian retailers are noticing the trend of favouring Black Friday, reflected by deals both in-store and online.
“We do start to see a lot of Canadian retailers making the shift there in order to compete with those deal sites when they compete for the Canadian Christmas dollars,” said Scott Connors, an assistant professor of consumer behaviour at Western University’s department of management and organizational studies.
The shopping event is now “prevalent in the minds of consumers,” Connors said to the London Free Press. “You’re essentially kind of leveraging the value of this Black Friday universal consumer brand.”
What needs to be considered is if the prices are that much cheaper, he said.
“As soon as you see this Black Friday, you automatically assume these deals must be incredible. Whether they are that lucrative for your wallet as a consumer or not, it has that immediate association that’s triggered in the consumer’s mind.”
Missguided partner with IceLolly.com to offer holiday packages
Retailer Missguided announced they will be offering holiday packages on their website, in partnership with UK site IceLooly.com, for a site offering holiday comparison services.
The service, which they are calling ‘Missguided Vacays’, launched last week, and has offers for holidays in “some of the coolest destinations from around the world.” The site allows people to search for flights and accommodation based on price limits, as well as offering full protection against anything that could go wrong.
Missguided’s head of performance marketing Nicola McGee said: “We’re incredibly excited about the partnership with icelolly.com and see it as a natural synergy between two core verticals that resonate with our core customer.
Icelolly’s head of marketing Darren Kunar added: “The site features exclusive offers from some of the biggest brands in travel, with our partners offering great value-for-money experiences designed to entice customers whatever their age, budget or tastes.”
New 3D body scanning platform for retailers launched
Image from Fision Technologies
A new app created by an engineering graduate at the ETH university in Zurich has been launched, which allows users to create an avatar for trying on clothes while shopping online.
The app, known as ‘meepl’, generates 45 measurements of the user with just 2 pictures, creating an avatar that can try on clothes that the user is interested in purchasing. This gives consumers a much more accurate assessment of how the clothes will fit, all in virtual reality.
meepl says that the detail to which its AI can measure using two pictures is comparable to using a professional tailor for measurements. They also hope to reduce returns rates for retailers significantly, and increase online shopping, as consumers will be able to purchase with more confidence. This is a particular issue for eCommerce, with 41% of shoppers buying items in various sizes with the intention of returning items that don’t fit. The solution has been designed to integrate with retailers’ own eCommerce platforms, rather than just be a downloadable app for consumers.
Other retailers are reportedly working on 3D body scanning technology, however, meepl says that it’s the first to create a working avatar with only two images.
“Retail businesses are increasingly focused on developing and improving the online shopping experience for customers. Technology has developed exponentially over the last few years and the realms of what is now possible are exciting for both retailers and shoppers,”
“Online retail businesses that explore Virtual Dressing Room solutions will better assist customers to experience the look, style and fit of garments on their own personalised 3D version of their body. The addition of this experience to the online shopping journey will help to tackle the need for unnecessary returns, and improve the purchase success rates,”
For more information on Canadian eCommerce, download our recent ‘Guide to International eCommerce Success in Canada’.