A look at the growth of online retail figures over the 2016 Christmas period
Adobe have released figures which detail that online retail sales grew by 11% for the 2016 holiday season. Increasing by double digits year-on-year these figures totalled at 91.7 billion USD.
The 61-day holiday period (November through December), had 57 days where revenue exceeded 1 billion USD. A highlight was the 22-day billion-dollar spending streak on desktop.
ComScore CEO Gian Fulgoni says,
“We saw strong mobile commerce spending in November, with mobile’s share of total e-commerce coming in well ahead of the 20% mark it reached in Q3. Once December mobile commerce data is tallied, we expect spending from smartphones and tablets to lift holiday spending growth from 12% on desktop to within our original forecast range of 16-19%.”
Tamara Gaffney, Adobe Digital Insights principal analyst and director, says,
“It’s not just the total online sales figure that made this a historic holiday shopping season. This year, Black Friday set a new record by surpassing the three-billion-dollar mark for the first time at $3.34 billion, with high growth in the evening hours. We also saw big gains in mobile spend, with Black Friday becoming the first day in retail history to drive over $1 billion in mobile revenue.”
eCommerce continues to grow year-on-year, with no sign of it slowing. International retailers need to be ready for the global shoppers who expect to be able to buy their favourite brands at the click of a button. Preparing eCommerce campaigns in advance is key to making the most of the growing wealth of online shoppers.
Source: Internet Retailer