Green Monday may not be a familiar term for every retailer, but the second Monday in December is secretly one of the busiest online shopping days of the year.n
As consumers rush to buy their last-minute gifts online before it's too late to ship, retailers are seeing an uplift in sales. According to Statista, Green Monday has become the biggest online shopping day in December – sales in 2016 were $1.62 billion USD, up from $1.41 billion USD in 2015.n
The majority of retailers don't advertise the sale and as most shoppers are looking for something specific, they may not need to. With that said, Amazon, Walmart and Target have joined in the sale day this year in order to compete with eBay, the creators of the first Green Monday sale 10 years ago.n
Speaking about the event eBay said:n
“On Monday, December 11, eBay will celebrate the 10th Anniversary of Green Monday, historically one of the company's busiest holiday shopping days, by launching new deals every hour, and offering shoppers amazing inventory across fashion, electronics, toys and home & garden. Green Monday extends holiday shopping deals, enabling shoppers to find last-minute gifts from millions of items available on eBay every day”n
In 2007, eBay experienced one of its biggest sales days on the second Monday of December, naming the day ‘Green Monday', a term that has since been adopted across the retail industry.n
However, some predict Green Monday sales will fall in coming years as more and more retailers offer faster Christmas shipping.
It is important for retailers to forecast online sales day and research competitor deals. The Christmas period is an especially crucial time for retailers to not only drive sales until the very last shipping day, but also ensure shoppers will return after the Christmas season.