60 Million Potential High Value Online Shoppers in the Indian Market
A recent study, by Google and A.T. Kearney, has detailed the expected surge in high-value online shoppers in the Indian Market. This will see the general online shopping population surge to 175 million by 2020, with high value customers accounting for 60 million of those spenders. This segment of shoppers will drive two thirds of the total consumer spend.
Read more about the recent study into the growth of the Indian Market.
This is of particular interest to luxury brands who are looking to break into the Indian market. Traditionally India would be considered to have an average low-spend per user, but among this segment of the market, which is larger than the population of the UK, there is significant opportunity for global retailers to grow.
From: Economic Times