eShopWorld Insight:nnLuxury goods have had a renaissance in recent years thanks to the rise of social media and cash-rich millennials. Gucci's recent success is due to embracing technology and innovating their eCommerce platform to meet customers' expectations while maintaining brand standards. Brands need to seek out ways of fully integrating eCommerce into their digital strategy and offer customers more than a social media presence. Customers want to shop now, and brands willing to make that possible and convenient will thrive.