New Law Could Make eCommerce Companies Liable for Fake Goods
New legislation has been proposed by the House of Representatives in Washington D.C which could make eCommerce companies like Amazon liable for counterfeit goods sold on their platform.
This bill has become known as the Shop Safe Act and would form trademark liability for companies found to be selling counterfeit goods that pose a threat to the health of customers, like drugs or products used in medicine.
Companies would also be required to vet the sellers on their marketplace much more diligently, while also removing counterfeit listings from the site.
The Chinese government has already said it would try to tackle the issue of copyright infringement that is rampant on marketplaces like Ali Express by penalizing merchants that are consistently selling counterfeit goods. Firms such as Amazon have typically avoided any legal liability for this issue, however, a report published this year by the Department of Homeland Security recommended putting a larger strain on eCommerce portals by making them accountable for items sold by third-party sellers.
Burberry Launch Google Collaboration
Burberry has collaborated with Google to provide AR results in Google Search for two of its products.
Customers who use Google Search for either the Burberry ‘Black TB bag’ or ‘Arthur Check Sneaker’ on their smartphone will be able to click on an image in the results which will open a 3D image and allow the user to see the item overlaid on a real background. One of the suggested applications of the AR camera from Burberry includes seeing how the TB bag looks next to some of the shopper’s favorite outfits, helping to bring the in-store experience to wherever the shopper happens to be at that time. The tool is currently only available in Britain and the U.S, with plans to extend it worldwide, with a larger catalogue of products.
Collaborating with Google on this feature will allow Burberry to reach a much larger audience, as users don’t have to download an app, or go into the Burberry website to use it. The tool marks the brand’s latest attempt at applying new technologies to innovate and improve the experience their customers have when shopping. In the past, they have created QR codes for shoppers in their Tokyo flagship store, which gave customers access to an exclusive AR service. They have worked with Google to create unique technologies and experiences before this. In December, they ran a pop-up shop with Google lens, where people were invited to scan a glass box containing the signature Burberry fawn, allowing them to access a live feed of themselves captured from an aerial camera suspended 35 meters up. Users were given the option to take a picture of themselves from the live feed, pictured with the fawn. Back in October, the company also created a Video game for fans to play, with the prize being an exclusive new Burberry coat for people who could reach 15,000 meters in the game.
NRF Forecast Retail Sales to Top 2019 Despite Corona Virus Setbacks
The National Retail Federation (NRF) estimate that US retail sales growth will jump from 3.5% last year to 4.1% this year, even with the uncertainty surrounding the COVID-19 epidemic along with other political and economic issues like the upcoming election.
The NRF also published its preliminary findings for 2019, claiming retail sales rose 3.7% year over year to $3.79 trillion, just shy of their prediction of a 3.8% rise. The NRF explained that the actual rise fell short of their prediction because of the government shutdown, which caused great uncertainty in the market.
The company’s dismissal of the impact that the major events that are happening in the US comes as other analysts publish warnings about the effect the corona virus may have. People are expected to begin avoiding public gatherings, according to Coresight. “US consumers could dramatically change habits to reduce the risk of infection, and this could hit retailers hard,” they said in the report.