Gap and ThredUp Partner to Promote Second-Hand Clothing
American retailer Gap has joined the list of clothing retailers who are now working with online thrift store ThredUp. The two firms have come together to create a new service for Gap customers, where they can exchange used clothes for store credit at Gap, Banana Republic, Janie and Jack, or Athleta brands
Recent reports by ThredUp have illustrated the growing popularity of second-hand clothing. According to their 2019 resale report, 64% of Women either bought or said they would be willing to buy used clothing in 2018, which is an increase from 52% the year before. The company partly contributes this growth to ‘the rise of the conscious consumer’, which refers to the increasing levels of customers who care about the ethics of purchasing a particular product.
The customers who take part in this new offering will receive credits for new purchases, as well as a 15% payout bonus when they hand in their second-hand clothes. Reports indicate this is likely to be especially popular with Gen Z’ers, with 37% of this category purchasing secondhand apparel, footwear, or accessories in 2019. Millennials are also likely to enjoy it, with 29% of them making secondhand purchases last year.
Other companies have partnered with ThredUp in the past, however, according to Tyler Higgins, leader of the retail practice at management consulting firm AArete, this partnership is on a larger scale than any seen before. “…this partnership feels different in that GAP is making resale a core pillar of their apparel strategy to give customers the opportunity to diversify their wardrobe at a low cost. GAP may be one of the first to announce this type of partnership but they won’t be the last.”
Growth of 14.9% for US eCommerce
Analysis carried out by Digital Commerce 360 has shown that US eCommerce grew by 14.9% in 2019, with consumers spending $601.75 billion online over the course of the year.
The data comes from a quarterly report published by the U.S Department of Commerce on Wednesday. The figures show that the growth rate between 2018 – 2019 was even higher than that of the previous year, where online sales grew 13.6%.
The amount of online sales in the US has been gradually increasing, with eCommerce penetration reaching 16% in 2019. This refers to the number of households where at least one person has made an online purchase within the last 13 months. Given the US population was 329.45 million in 2019, this would mean that 52.7 million people were eCommerce customers in the United States. The jump from 14.4% penetration in 2018 to 16% in 2019 was the largest increase since 2000, which was the first full year the department recorded.
Lidl Announce Rollout of Packaging Recycled from Ocean-Bound Waste
German grocer Lidl has launched a new recycling initiative, which aims to reduce the amount of waste that ends up in the ocean by turning beach rubbish into plastic packaging for their products.
Lidl says people will start to see the new packaging from March 30th. The packaging will first be used for their Fish products, in partnership with Copernus, who supply over 50% of the shop’s fish produce. Lidl has said it has plans to explore other lines that it can apply the new recycled plastic scheme to. The company claims it is the first UK grocer to launch something of this nature, which will apparently prevent over 60 tonnes of plastic from entering the ocean each year.
Up to 90% of the plastic packaging that ends up in our oceans comes from coastlines in developing areas, so Lidl have said the main area that they will source their plastics from are the beaches and coast of South East Asia.
“By 2050, there will be more plastic in the ocean than fish, according to data from the Ellen MacArthur Foundation,” Lidl head of corporate social responsibility Georgina Hall said.
“The majority of ocean plastic enters the sea from 10 main entry points, eight of which are in Asia. We are proud to be the first UK supermarket introducing packaging incorporating plastic that would have otherwise ended up in the ocean, helping to tackle the problem directly as part of our commitment to prevent plastics ending up as waste.”