Beauty’s Post-Pandemic Recovery Plan

The pandemic has ushered in new behaviors and accelerated the rate of digital transformation and innovation for beauty brands. Even amidst the current economic uncertainty, there is a huge global opportunity for brands who can respond effectively. Thirty-six percent of consumers purchased beauty products online for the first time during the pandemic, and 73% said they would continue to do so.

Luxury’s Post-Pandemic Recovery Plan

While digital is a channel that many luxury houses have been slow to embrace, e-commerce is experiencing a significant boon. In fact, international online sales of luxury goods increased by 170% year-over-year in August and September 2020.