Mexico – The eCommerce Jewel In LATAM’s Crown 

Mexico represents a hugely attractive opportunity for eCommerce brands and retailers. As the fastest growing market in Latin America, the potential rewards are great – for those who know how to unlock local demand for global brands.

We take an in-depth look at the key behaviors, technologies and trends driving growth, and what brands and retailers need to know to take advantage.

Mexico Eshopworld Playbook
Mexico Playbook Inside2

What’s inside?

eShopWorld breaks down everything you need to know about selling online into Mexico, including;

  • Market Overview
  • Demographics
  • Shopper behaviour
  • Marketing and promotion
  • Payments
  • Pricing
  • Holidays
  • Supply chain
  • Customer service

Do you have what it takes to succeed in Mexico?

eCommerce in Mexico has been booming in recent years, with 10.5% CAGR since 2017. This growth is set to continue over the next 5 years, and with eCommerce penetration of only 53.2%, there remains plenty of room for global brands to enter the online market and establish themselves with a localised offering.

Smartphone ownership is increasing and a young, digitally savvy population is keen to engage with brands not normally available locally.

To succeed, brands and retailers will need to understand the local requirements of the Mexican eCommerce market, its challenges, and scope, as well as Mexican shoppers themselves and what is driving their expectations when purchasing from international webstores.

Download our latest guide to get up to speed on one of the world’s most exciting eCommerce markets.