Beauty’s Post-Pandemic Recovery Plan

The pandemic has ushered in new behaviors and accelerated the rate of digital transformation and innovation for beauty brands.

Even amidst the current economic uncertainty, there is a huge global opportunity for brands who can respond effectively. Thirty-six percent of consumers purchased beauty products online for the first time during the pandemic, and 73% said they would continue to do so.

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What’s inside?

In this report, brands and retailers will find:

  • A glimpse of year-over-year growth numbers experienced by leading beauty brands selling cross-border
  • A look at some of the countries experiencing the highest e-commerce demand.
  • A breakdown of shopping habits by generation.
  • Ways that beauty brands and retailers can create an experience that aligns with current shopper preferences.