Luxury’s Post-Pandemic Recovery Plan
Store closures and health and safety measures around reopening have impacted luxury trade, which has traditionally been heavily dependent on brick and mortar sales.
While digital is a channel that many luxury houses have been slow to embrace, e-commerce is experiencing a significant boon. In fact, international online sales of luxury goods increased by 170% year-over-year in August and September 2020.
What’s inside?
In this report, luxury brands and retailers will find:
- A glimpse of year-over-year growth numbers experienced by leading luxury brands selling cross-border
- A look at some of the countries experiencing the highest e-commerce demand
- An exploration of how Gen Z will begin to shape luxury and how brands can respond
- Info on implementing unified commerce and omnichannel capabilities to provide the best shopper experience